The law firm 'Lawyer Leader' provides legal assistance on civil and criminal cases in the courts of Moscow and the Moscow region. Clients can register for a free legal consultation by phone and on the website.
Clients signed up for free legal consultations on the website, but only 18% of them were successful leads (actually attending the appointment).
As part of CRM implementation we built-in automated appointment reminders for those signed up for a free consultation. One day before the appointment a client gets a reminder of the upcoming consultation with a description of the route and contact details. And it helped increase the number of successful leads to 43% against the previous 18%.
Automated appointment reminders not only increased the number of successful leads, but also helped:
- Reducing labour costs
- Increasing work efficiencies