How automated appointment reminders with contact details and route description increased the number of successful leads to 43% ?

Number of customers increased .2.4 x times
Increased customer loyalty

Law office “Lawyer Leader”

The law firm 'Lawyer Leader' provides legal assistance on civil and criminal cases in the courts of Moscow and the Moscow region. Clients can register for a free legal consultation by phone and on the website.

What was the issue?

82% of people who sign up for a consultation do not come

Clients signed up for free legal consultations on the website, but only 18% of them were successful leads (actually attending the appointment).


How we increased the number of customers by 2.4 times?

As part of CRM implementation we built-in automated appointment reminders for those signed up for a free consultation. One day before the appointment a client gets a reminder of the upcoming consultation with a description of the route and contact details. And it helped increase the number of successful leads to 43% against the previous 18%.

Oleg Filimonov

Automated appointment reminders not only increased the number of successful leads, but also helped:

- Reducing labour costs

- Increasing work efficiencies

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