Mezon Group of Companies works in the following areas: development, implementation and promotion of free software, development of Internet radio and useful Internet content for children. Online and offline sales.
Sales consultants could not match online store visitors with customers in brick-and-mortar stores, therefore promotions and additional sales did not work properly. The company was losing potential profits.
CRM implementation enabled automatic customer identification and customer data collection. Now customers can get customized offers based on their purchases in online and offline stores. Key accounts get a personal manager to increase their loyalty and promote sales growth.
Customer relationship management is one of the essential functions of a CRM system.
Do you know how many customers online and offline stores serve? Without automation it is impossible to identify that for example this online store visitor ordered a software development in a brick-and-mortar store a week ago.
When you know your customers, you can personalize your offers to match their interests and increase the odds of a repeat purchase.